How can Taxibeat disrupt the taxi industry?

The basic idea that, every new technology can lead to major changes in one or more other industries, is obviously not a new one. Over the centuries we see it happening over and over again. The days we live in are perhaps the most revolutionary in this aspect. Dozens of industries are changing their business models because of this deep penetration of the Internet (initially) and modern smart phones (recently).

Taxibeat was created based on this hypothesis. By using the best features of smartphones (geolocation, always on internet connection, excellent graphics environment), we thought that we could do what internet did in so many other cases: connect two (or more) groups of people that need each other, instantly and efficiently. In our case we connect taxi drivers with the passengers that need these drivers.

Each of our drivers is showing their position on the map of the passengers’ cell phone. By advertising their position and availability we could also add many more other useful information to a passenger.

For example, what is the driver’s distance from the passenger’s address, or which car model does the driver have. Furthermore what is the general opinion of other customers about that driver, and last but not least, we added his name and his picture, just so you know who you choose to travel with. With all this information available we give passengers a unique power that they never had: The power of choosing their taxi driver based on previously inaccessible information.

This feature leads (in our opinion) to an even bigger disruption of the Taxi industry.

Up until now, taxi drivers were probably the only people called “professionals” but never had the most significant characteristic that comes with that word in almost every other industry: Reputation! No taxi driver is being rewarded for doing his job well and this happens because it was impossible for a passenger to pass on his good impression about the driver to the others so they can prefer him next time they travel.

On the other hand, no taxi driver is being punished for being a bad professional; therefore there is no motivation in doing it well anyway. This is in our honest opinion the main reason behind the taxi drivers’ bad reputation around the world, “a market untrustworthy and closely associated with bad experiences”.

Taxibeat is a service that comes to turn around this situation. With Taxibeat every driver comes with a name and a reputation record that accompanies her with every new passenger’s search. All drivers will now have a very strong incentive to be excellent professionals, maintaining a clean car and be well behaved and pleasant. These elements will help the passenger to rate him accordingly and make him preferable or unwanted to future passengers.

The Cloud Technologies combined with smartphone connectivity provide us with available information about any human, building or other object any time we want to, through our mobile screen. This is the feature that Taxibeat exploits in the best possible way to revolutionize the taxi industry, which has a bright future ahead with more prestige and more respect in every city.